What is Black Hat SEO?
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Black Hat Search Engine Optimization
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| » Spamdexing |
| Generally, you should NOT submit every single page of your website to search engines. In most cases, you should submit only your home page and perhaps a couple of other very important pages at most. The rest of your website will be indexed by the search engine’s spider naturally after the first page is submitted. Over-submitting your website can get you blocked from being listed! |
| » Invisible/Tiny Text and Keyword Stuffing |
| Once a very popular form of inserting tons of key words and phrases into your pages, this is now considered a BIG no-no even though you’ll still see it from time to time! This is achieved by placing very small text at the bottom of a page and/or text the same color as the page’s background. This, too, can get your website blocked from search engine listings. Let your website’s content speak for itself! |
| » Use of non-compliant HTML to manipulate relevancy : |
| multiple titles and other techniques which aren’t HTML standards compliant, used specifically to raise relevancy. The first 2 in the grey area would be real candidates for this area as well. An example of non-compliant HTML would be using a title that does not reflect the content of the page. The links lead to information on proper implementation of elements |
| » Use of CSS (cascading style sheets) to manipulate relevancy : |
| Using hidden elements (layer or span elements etc) that can’t be seen by executing code to reveal them. This activity has not been addressed in SE content guidelines |
| » Comments : |
| Comments help maintain the code in an HTML document. Comments should not be used to raise relevancy or manipulate SE descriptions. |
| » Invisible form elements : |
| used to hold keyword values, not a well known technique, however they can be used this way. Not known to be mentioned specifically in any SE content guidelines or “unwritten policy” |
